I’m sure that many of you have wanted to know about where to send a press release for the most coverage. This post gives some options and advice from the biggest and more expensive to the free services available.
The two largest press release services are Business Wire and PR Newswire (United Business Media).
PR Newswire’s membership fee is about $195. There are various pricing options that allow for local, state, national, or international distribution. The costs range from about $200 to about $1,000, based on a 400-word release. You pay an additional fee for each 100 additional words.
Business Wire has no membership fee but there are extra charges for a variety of add-on features. [They charge $225 for 1 geographic target for under 400 words].
MarketWire.com offers a flat rate of $235 with no word fees.
There are several online services that offer free distribution of press releases.
—- www.free-press-release.com/release-features.html
This is probably the top free press release distribution service. Without being a member, you can submit press releases for free and they will be indexed by Google within 24 hours. For a very small investment, you can get premier services.
—- www.prlog.org
All services are free here. Your press release will be distributed to Google News and to numerous search engines. You can edit or delete your press release, get visitor statistics, etc.
—- www.1888pressrelease.com
This service offers free press release distribution, sample press releases, press release writing tips, etc.
—- www.pr.com/press-releases
You can post your full company profile on this site, submit news and press releases through this distribution service. It connects to Google News, Yahoo News, AskJeeves News, Excite News, Topix.net, and MSN News.
—- www.free-press-release-center.info
This free service offers keyword linking. You can choose a keyword and a URL (different from your main site URL) that will appear as a link (using the keyword as the anchor text) in your press release. This gives you free links to your site using the anchor text of your choice.
[Be aware that some of these post to their site but do not distribute to their own email lists or feeds to journalists and others who sign up to get news. You pay for access to a larger group and for distribution to the top news web sites. You also pay for control over when your news is released, editing & review to keep quality up, and extra services.]
Note: This information was posted with permission from David Murphy, Vice President of Marketing at RISO, Inc. Thank you David for your expertise. Words in brackets are mine (Janet Thaeler).
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One Response to “What is the Best Company to use to send Press Releases?”
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February 19th, 2010 at 12:52 pm
Janet
Thank you for reminder about free press releases.
I do use free press release.com service myself and and used 1888press release as well. I agree some free press release services companies are great but some have to watch.. Again we get what we pay for.
I think writing a press release to paid service then waiting for few days and then submitting to free one is good strategy. Again we must tweak all them…
Thank you Janet for list of resources..
Tatyana Gann
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