There are many ways to get free PR leads free online. Answer these leads and you could score some publicity for your business. Here are the top 15 free lead sources online.
1. HARO – must have email service http://www.helpareporter.com/
No such thing as free PR? From The New York Times, to ABC News, to HuffingtonPost.com and everyone in between, nearly 30,000 members of the media have quoted HARO sources in their stories. Everyone’s an expert at something. Sharing your expertise may land you that big media opportunity you’ve been looking for.
2. Pitchrate http://www.pitchrate.com/ – Connects journalists with the highest rated experts. Sign up as an expert in your field and you could be quoted in a story.
3. Reporter’s Source email list http://www.reporterssource.com/ Free Service Linking Reporters and Businesses Making connections between journalists and sources no matter what day or hour it is! Like HARO but only one email per day.
4. The list- Welcome to “The List.” http://rolemommy.com/the-list.php
This is a resource for reporters, television producers, magazine editors, freelancers, radio and podcast hosts who need mom experts to interview for news and parenting stories.
5. Top 10 PR Lead Sources to follow on Twitter http://www.30minutepr.com/the-top-10-pr-lead-sources-on on -twitter/
Listed with detailed descriptions & images, from Marc Harty. This is a fantastic list. Now for my favorite Twitter lead sources.
6. HARO’s urgent tweets: http://twitter.com/skydiver
8. Pr media leads: http://twitter.com/ReportersSource and sign up for their email list
9. Pr thought leader (though they claim ‘technology based’) found extremely helpful http://twitter.com/rww
10. Pr thought leader & meida leads: http://twitter.com/rolemommy – She’s a former Network TV Executive turned writer, PR consultant, author and mompreneur.
11. Don’t forget one of the best sources of free PR leads – your own Personal Blog – if you use Good quality SEO, you’ll be found easier – that’s how AP found me for these stories:
Muslims: RSS feed & twitter.
Syndicated columnists in Hartford Courant & New Haven Register
AP http://americanmuslimmom.com/press-coverage-fasting-ramadan with easy-to-find contact information.
13. Muckrack – across the top of the site there are Twitter lists including one to journalists. http://muckrack.com/beats
14. LinkedIn is a great resource to get PR leads…see http://blog.startwithalead.com/weblog/2009/04/5-steps-for-using-linkedin-as-lead-generation-tool-.html for ideas.
15. PitchforPr – check out this resource (not incredibly high quality from the looks of it) http://www.pitchforpr.com
Here’s a great article reviewing Profnet vs. HARO vs. Twitter.
I opted out of Profnet, and doing quite well with the freebies; I actually getting more coverage from more notable places both online and offline then I did the 2 years I was receiving ProftNet leads.
2 things holding me back, I was not consistent and I did not update my profile to reflect what areas I would like to get more coverage in. With clear destination mapped out, Mommy blogger (homeschooling) and Muslim Blogger.
Some of my colleagues are listed in a number of the below areas, so we ‘tip’ each other via chats or email? This has made me more marketable to my colleagues.
What free PR lead sources do you use? Please answer in the comments!
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- Is Tweeting your News to Journalists on Twitter Effective? (newspapergrl.com)
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- Sharing News on LinkedIn just got easier (via LinkedIn blog) (smbar.posterous.com)
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