What were the best press releases of the year (2008)? PRWeb wanted to know. They picked 4 esteemed judges and me to vote on the 10 that got the most clicks.
Then they opened it up so everyone could vote (go vote!). I interviewed one of the top 10 finalists and will post soon.
Here are the top 10 press releases of 2009, according to the judges:
- Better Homes and Gardens Magazine, Halloween Pumpkin Carving Stencils and Thanksgiving Pumpkin Pie Recipes
- NEoWave Warns Stock Market Has Peaked for 2009
- The New Version of OpenOffice.org, the World’s Leading Free Office Software, is Now Available for Download
- Bob MacDonald Says Only Allianz SE Buyout Can Save The Hartford Financial
- The New Version of OpenOffice.org, the World’s Leading Free Office Software, is Now Available for Download
- Small Cap Network Issues Analysis of Biotech Stocks GNTA, ADXS, IMMU, ACTC, and CTIC, Each of Which is Developing or Supporting Cancer Treatments or Cancer Vaccines
- NEoWave Warns Stock Market Has Peaked for 2009
- Appigo Focuses on Quality iPhone OS 3.0 Apps
- Kanex™ Debuts Mini DisplayPort to HDMI Adapter with Audio
- Zogby/O’Leary Poll Reveals Majority of Voters Will Oppose Senators Who Vote to Confirm an Anti-Second Amendment Supreme Court Nominee
Here are the judges:
- Lee Odden of TopRank Online Marketing
- Janet Meiners Thaeler of “I need a Killer Press Release, Now What”
- Amy Mauzy of Malibu Boats
- Dennis Hiller of PR newsletter
- Heather Allard of the The Mogul Mom
- Mihaela Lica of Pamil Visions PR
I noticed that while technically these were not perfect, they were timely and newsworthy. There were a lot of product releases. Notice how they are not hyped though.
Also, notice that many are from people or companies you’ve probably never heard of (the little guys). The one from Better Homes and Gardens magazine doesn’t lead with the brand or focus on it. Instead they led with the story that tied into Halloween. I liked that.
Feel free to share insights you get from studying the best. I’ll give mine soon.
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2 Responses to “The Best Press Releases of 2009”
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December 3rd, 2009 at 3:30 pm
[...] This post was mentioned on Twitter by Frank_Strong and Brett Turner, Janet Thaeler. Janet Thaeler said: New blog post: The Best Press Releases of 2009 http://www.onlineprbook.com/the-best-press-releases-of-2009/ [...]
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December 4th, 2009 at 6:07 am
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This post was mentioned on Twitter by onlineprbook: New blog post: The Best Press Releases of 2009 http://www.onlineprbook.com/the-best-press-releases-of-2009/...
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