I had a funny experience that actually happens fairly often when I write press releases. I was writing about a company who was donating product to a nonprofit group. I suggested the idea as a way to have something newsworthy to write about as well as to do something for the community (which is part of PR – relating or interacting with the public).
I asked for details – what exactly they were donating and to whom, when they were donating it and why. Basic questions. The client answered them somewhat and wanted the press release written asap. So after trying to get more detail, I wrote the press release. I had to guess at a lot of the facts, hoping they would see that I didn’t have enough to write a strong story.
I got an email back saying, “this press release is full of inaccuracies.” I had a good laugh then explained that I know that – but since I never got specific answers to my specific questions, I had to do the best I could.
Details are important to your story. From now on I will send a questionnaire with each press release job, but for now I wanted to tell you about an email I got recently from PitchRate that drives home my point
When you buy my INTERNET PRESENCE PACKAGE, my writing teamwill create a stellar and a brilliantly written ARTICLE, PRESS RELEASE,AND PROFESSIONAL BYLINE that we will spread strategically acrossthe Net, giving you more places to be found online.At $197 this is an amazing opportunity to employ your own stellar PRwriting team and distribution service.And even though my writing team is brilliant, they will need someinformation. So get your notes together, the points you want driven home,and the key messages you want delivered and jump on board today!
Note: Expect a 2-week turnaround for your article, press release, byline and distribution.
So next time you want a press release think about this – what is your story? I can help you come up with one (in most cases) but you have to fill in the details. While a press release takes a few days turnaround for me, it’s going to take a few days after I get the story. Unfortunately, press releases are nonfiction – not fiction. We can’t make them up, we need your help.
P.S. I’m working on my services page with my current pricing and the question sheet that I send along with my policies. This is long overdue but needed.
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