I got this review about my online PR book from Susan Baida (on Amazon). She also posted about it on her Facebook profile. You know when you’re brand new and someone gives you a compliment? It makes you feel great. That’s how this was. My book was barely out and she not only read it but took the time to add a review.
Thank you Susan! (and let me know if you want a link on this post)
Here’s the review:
Best guide for web startups! Saved me valuable time and money, September 19, 2009
By Susan Baida (New York, NY) – See all my reviews
I’m still amazed by the timing of this book. I am about to launch a website and was debating how to go about PR in the most effective way. This book cracks the whole world of online PR wide open. In Chapter 2 “Online PR Defined”, I learned the differences between online versus traditional PR. I realized that what I really need now is online PR because I’m interested in building traffic by reaching “customers, bloggers and websites.” Before reading this book, I wasn’t quite sure about PRWeb. After reading it, I’m convinced it’s the way to go (and I checked that Janet is not employed with PRWeb since she admits to being a fan and recommends it throughout).
You also learn all the tactics for optimizing an online press release from how to make it more newsworthy to writing catchy headlines to adding keywords. I didn’t know that there are now “social media press releases,” not to mention free distribution sites. The list of online references and advice you get makes this book a complete steal!
| Press Releases are Referral Engines! Learn How to get business leads and traffic with the Killer Online Press Releases book & DVD combo |
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