I’m curious if you’ve ever tweeted news on your Twitter account or had someone else tweet your news.

Here’s one of my experiences. I simply wrote a tweet that said, Pitch: then I wrote out the news. Someone at Fox News said they were interested but it was a local story. So I asked if they knew the local reporter I could pitch. He did and he gave me the name and number of the journalist to contact in Utah. I called that journalists and got to use the name of someone he knows – so I started off with credibility. It didn’t end up as a story but I have that contact for future pitches.

This week I was quoted in a news article in the Salt Lake Tribune about a local blogger – Heather Armstrong (Dooce) – who has made it big.

If you want to pay, there’s also a service called Muckrack that will tweet your news to media sources on Twitter. It costs a minimum of $50 because they charge by the character. Which is funny. It’s like they took a limited mentality of a traditional press release and applied it to an already short communication – the tweet. I think they should just charge a flat fee.

I talk in my book about finding people with authority on Twitter and asking them to tweet or retweet your news. The best part is that Google will reward your efforts. They are now looking at authority – meaning the reach of different people. So someone with a high Twitter authority tweeting out your news means more than just anyone tweeting it.

Have you tweeted news? How did it go? Any success stories or experiences to share?

Press Releases are Referral Engines! Learn How to get business leads and traffic with the Killer Online Press Releases book & DVD combo

Leave a Reply