Last time I went over the many benefits of using the free press release web site PRLog.org Today I’m going to go over the drawbacks.

  1. The stats are new and need some work. Let me tell you what I mean. They track my own clicks to view and manage the press release. They need to not count those administrative clicks. Minor issues because hey – it’s free – but one I hope they fix.
  2. No click throughs to web page. When I look at my stats I can see only 1 time that someone has ever gone from my press release to my web page. That means they are going to the press release and stopping there. Perhaps my press release stinks. But compare that with PRWeb where I have gotten over 100 visits from a press release directly to my web site. I credit this to not having an editorial staff and probably having a lot more garbage than gems. Which means people mostly tune it out.

My top press release is getting over 200 clicks. That’s not that high. Of course my news value is lower too. When I have higher quality news I pay for distribution. The jury is still out on if this is improving my keyword rankings. My site traffic is up over 150% too – so it may be that people are still finding me because of the press release.

Or, it may be using Zemanta, which I just started testing…

Have experience with PRLog.org? Please share by leaving a comment.

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2 Responses to “Drawbacks of PRLog.org”

  1. Greg Digneo Says:

    Hi Janet,

    I used PRlog.org for my last press release and it was OK. When I checked the stats 24 hours after submission, my release had about 50 or so views.

    However, I couldn’t find it in Google News, so I’m not sure it made it there.

    I think if you have important news, it’s worth paying for distribution. This seems to be a classic case of “you get what you pay for.”

    Regards,
    Greg

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  2. Vlad Zablotskyy Says:

    Janet,

    I have tried few press releases with PRLog after reading your previous post on the subject.

    When I first learned about them (two years back) I dismissed them immediately. However your post inspired me to take another look at what they have to offer.

    I think they do more than ok job for a free PR distribution website. I hate not to have control over the anchor text in my links.

    I have discovered a little gem though :) . WSJ is syndicating their content via Bing on many pages. It’s just a link on the sidebar and due to the large amount of PRs in any given category the link lasts there but a few hours. Not sure if you ever noticed it.

    PRLog has come a long way since two years ago! Their traffic has been rising for the last few months.

    They can be useful from the SEO point of view – however they need to offer control over the anchor text.

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