Want to know about a press release that actually drove sales? Here it is – a special tax break meant people could get a free golf cart after rebate. It had all of the elements of a successful customer-based press release — a video, graphic of the cart with pricing and a strong call to action.
I often don’t hear back from clients about how their press releases perform so I asked for examples on Twitter. I got a response from my friend Mat and it was about this press release I wrote. He can’t say the exact sales but that it was very BIG.
Guess the keyword phrase they are now #1 for on Google! [even though the promotion ended hopefully it's still helping out the company]. Notice that it’s not the press release that is ranking – it’s the URL that the press release links to.
Do most press releases lead to sales? Probably not. Most are to build your brand and trust. It’s about visibility (no one will buy from you if they don’t know who you are). But if you have a great offer your press release can definitely lead to sales.
If the company wanted media coverage they could spin this press release another way. It would be about how the stimulus money is helping their business and how as a result they are almost selling out of electric cars.
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