I assembled some press releases that go along with concepts in my online pr book I Need a Killer Press Release, Now What???
1. Tying your news into a current issue or trend
(this one advertises a web site)
Example: FamilyEducation.com
http://www.prweb.com/releases/h1n1-cold-swine-flu/symptoms-signs-prevention/prweb3102354.htm
2. Top Tips List press release
Example:
http://www.prweb.com/releases/2012/movie/prweb3260154.htm
or
http://www.prweb.com/releases/bras/bra/prweb3237814.htm
3. How/to press release
(also a seasonal tie-in with the holidays)
Example from American Airlines:
http://finance.yahoo.com/news/American-Airlines-Offers-prnews-3715895139.html?x=0&.v=1
4. Contest or promotion press release
http://www.prweb.com/releases/Baby/Sports/prweb3194704.htm
5. Hard news press release (results of a report)
www.24-7pressrelease.com/press-release/joslin-rowe-reports-demand-for-hr-professionals-hits-high-126210.php
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