Here are 2 examples of online press releases that were successful for different reasons. I wrote one of them and a pr firm wrote the other. Both were distributed through Business Wire. They had different goals. One was for the online visibility and the other had a strong story for the media.

I haven’t used Business Wire a lot in the past but I’m pleased with the results and will use them more often.

Online Visibility Case Study

This press release got a lot of traffic, tweets and links for OrangeSoda an online marketing company that I work for. Here is the Business Wire case study.

Media Case Study
This press release landed my client on the front page of a newspaper and an appearance on the Dr. Phil show. Even though we just targeted Utah it got national coverage too and that helped keep the cost down. All of the press releases distributed through Business Wire are now included in their online distribution network.

Check out the full story about this press release.

These examples both illustrate how effective it can be to leverage trends. Here’s an excerpt about this concept from my book, I Need a Killer Press Release, Now What??

Tell a Story with Your News
When it comes to a press release, I love getting the story behind the
news. The story is what makes news compelling. It’s what news is all
about. It’s the human interest or the inside scoop that makes people
care about your company. If you can tie your story into a larger story or current trend you have it made. Why? People love a good story. When it comes to a press release or media coverage, people usually don’t care about your company unless you give them a reason to. A story gives them a reason. Your news is nothing without a story. Don’t just tell us the news; make it interesting.

If you get the Killer Press Releases DVD you’ll be able to watch me use free online tools to help you identify trends. One of those is to search a news site like Yahoo News for topics relating to your story. Then give your opinion or take on it or let it lead you to a new angle you could take.

Related articles by Zemanta

• Do Newswires Matter? (onlineprbook.com)
• What is the Best Press Release Service for your Company or Website? (costpernews.com)
• Which newswire will get you the most media coverage? (onlineprbook.com)

Press Releases are Referral Engines! Learn How to get business leads and traffic with the Killer Online Press Releases book & DVD combo

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