I’m sure you’ve heard that the press release is either dead or dying. That it is an outdated method of reaching the press with tools like Twitter that let you publish your news yourself. A new survey shows that the press release is doing quite well. While social media and putting out the word yourself [...]
Want to know about a press release that actually drove sales? Here it is – a special tax break meant people could get a free golf cart after rebate. It had all of the elements of a successful customer-based press release — a video, graphic of the cart with pricing and a strong call to [...]
Here are 2 examples of online press releases that were successful for different reasons. I wrote one of them and a pr firm wrote the other. Both were distributed through Business Wire. They had different goals. One was for the online visibility and the other had a strong story for the media. I haven’t used [...]
I was just asked about the difference between PRWeb and Business Wire. I responded that if you want mainly online coverage and features you cannot beat PRWeb for the price. They also reach mainstream media but you would want to choose the $360 package for that. Here are some breakdowns: Newswire Cost Geographic Distribution Mainstream [...]
Image by Getty Images via Daylife There are many ways to get free PR leads free online. Answer these leads and you could score some publicity for your business. Here are the top 15 free lead sources online. 1. HARO – must have email service http://www.helpareporter.com/ No such thing as free PR? From The New [...]
I’m honored to be a presenter at PRWeb’s Thrive conference about online marketing. I’ll join Anne Holland, Peter Shankman of HARO, John Jantsch of Duct Tape Marketing and more. You can hear me at 1-1:50pm. Thrive in today’s tough economy, don’t just survive. A strategic marketing plan that integrates online marketing techniques and tools is [...]
Press release gripes – 10 tips for PR types. http://ow.ly/1qPou #advice #pr #business #marketing RT @WebPRpro # Advertise on Twitter. You write tweet. Disclose. Check it out: http://bit.ly/21uqJS #ad # Want 2 win $1k & free press releases? Tweet @prweb your best tip for creating online news releases http://bit.ly/aHOJ6S #
I just finished reading a report called “Press Release Newswires — a Circulation without a Readership?” I took the survey that was the basis of this paper on LinkedIn. The title already suggests that newswires may not be as valuable as some people hope they are. Of course, putting a release on newswire like PR [...]
RT @PublicityHound Interviewed Orion Ray-Jones, company publishes 30 inflight mags. Will be part of my updated database, for sale soon # I was just on a flight reading the magazine & wondering how you got published in one – will look forward to @publicityhound resource # If you watch David Letterman wave hello to my [...]
Image by newspapergrl via Flickr I had a funny experience that actually happens fairly often when I write press releases. I was writing about a company who was donating product to a nonprofit group. I suggested the idea as a way to have something newsworthy to write about as well as to do something for [...]